No matter what your marketing acumen, it is impossible to underestimate the importance of quality customer service. As a result of consistently providing valuable and memorable service, your current customers will become your most ardent advocates and contribute to your growth.
What are the best ways for businesses to ensure that their interactions with customers are memorable and worthwhile? Clients can trust the business to take care of them before, during, and after the purchase is made. Customers are given the opportunity to express questions, comments, and concerns about the products and services you provide.
A great example of excellent customer service is what Warby Parker does to impress customers with its eagerness to help. Many customers have praised their experience with Warby Parker. Customers feel connected to brands when a brand gives a shout out or responds in-depth to their questions on their YouTube channel. Providing your customers with a good customer experience is important, but how do you go about it? You can learn more at chatlinehookup.com.
The convenience of real-time for customers
You can also provide assistance directly on your website with Chat Lines Business, so your customers do not need to use social media or call. The easiest way to get help from a company, as well as its speed of delivery, usually make customers the most satisfied.
When customers have direct access to customer service on your site through product pages, it increases the confidence of a customer to shop on your site since they know they can get their questions answered at any time. Customers should have access to live chats as they shop in order to better understand their options and which are suitable for them. Customers looking for advice while shopping will also find live chat invaluable. Even if the customer doesn’t have a question or concern, ecommerce stores selling apparel allow live chat functions providing style advice. This can be useful regardless of whether the customer has a question or issue, but simply wants to know what to buy to match their personal style.
Efficacious and economical
Additionally to helping customers find what they are looking for based on their interests through live chat, it’s cost-efficient in increasing the average order value for customers. Therefore, customers are more likely to be confident and return products after purchase for reasons like not fitting, not meeting expectations, or other reasons that often accompany online purchases that do not meet expectations.
You can easily recoup the costs of live chat by increasing conversions and average order values when customers know you offer it. According to the size of your company and the amount of customer interaction you handle on a daily basis, the cost of services like Comm100, Kayako, and LiveHelpNow can range from a few hundred dollars to several thousand dollars.
You need to stand out from your competitors
The sheer volume of competitors present in any vertical makes it imperative to distinguish oneself from other companies. In almost every major touchpoint on your website, live chat can help you focus on your customers’ needs and improve their experience. Using live chat to provide your customers with as many benefits as possible is one way to enchant them.
The likelihood of your customers making a purchase increases three times when they use your live chat platform instead of your website. You can gain customers from your competitors by using live chat to improve the customer experience for your business over time. The number of consumers interacting online with retailers via live chat jumped from 54% in 2010 to 63% in 2011. While its use is on the rise, many businesses today do not use live chat programs, giving your company a greater opportunity to stay ahead of the pack.
Create a closer relationship with your customers
For long-term success of your business, you need a strong customer retention strategy. If you’re in a competitive market and your business uses repeat customers, they often spend more, refer friends and family, and stay paying clients for years to come. You demonstrate to your customers that your company truly cares about their input and happiness by using live chat.
In order to succeed in the future, you need to put the customer first. Nowadays, customers have more influence than ever, so it’s imperative to get their input in real-time via tools like live chat to assess their needs and satisfy their wants. A customer who feels that their voice is heard and that they can communicate with someone behind your business will have a stronger connection with you.
